Truly Social TV isn't a second screen with a social media feed and algorithmically relevant content pushed to you from the Web.
Neither is it 'what your friends are watching.'
Truly Social TV is audience responsive content -- and I don't mean algorithmically.
It's content made on demand, based on audience response, that converses and proceeds in the direction that they want it to go. It's cultivated, curated, informative community.
I'm going to talk you through three excellent examples of TV on the Social Web done well. These examples are the kind of thing that will help broadcasters move into the era of digital TV, and help brands thinking about setting up channels on Web-based social TV platforms (i.e. YouTube) understand social dynamics.