"What I teach in my classes is that the evolution of media sees control of the story move away from the teller, and towards the reader or listener.... Although TV set things back a bit, deconstruction and post-modernism came to the rescue, giving us all the ability to take apart what we see, and dissemble the many messages being piped into our living rooms and brains....Of course, they were only foretelling the advent of the Internet, which turned the whole mediascape – the primary landscape of alternative media creation – over to us. Now, at least in theory, we are as capable of creating and disseminating a message as anyone else." Douglas Rushkoff, Reality as Subversion *
From the discipline of Digital Storytelling we know that the relating of a story is a process of creation, regardless of whether or not the person telling the story is actually filming it themselves and that the telling of the story is often more purposeful for the teller more so than for the audience (Lambert, 2002).
This possibility for web3.0 everyone keeps going on about -- the reflexivity that participatory web2.0 offers us in terms of the evolution of apps and computing via the internet, isn't terribly new. we're just noticing it again, that's all.**