story as process

or, this is your brain on social media

Learning to read — textual literacy — alters the human brain. But going back to pre-literate society, we find that our capacity to relate to symbols is visceral.  In hyper connected digital culture, where we are constantly confronted with information overload, where curation is the latest mis-placed meme, what do we understand by the emergent need to design for the emotional brain? What’s it’s place in digital culture?

When we experience story and internalise it, we do so in a very visceral way, more so than even we are aware of.

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